OBJECTIVE

Design 4 16×20 in. Bruno Mars posters for the 24K Magic World Tour 2017. One poster must promote the overall tour while the other 3 promote the tour in a specific city.

PROCESS

For this project, I decided to illustrate Bruno Mar’s unique style for this particular album. Bruno Mars is a singer who varies his style from album to album. 24K Magic is focused on bringing funk back to the mainstream in a modern way which is evidenced in Bruno Mar’s swagger and lyrics which juxtaposes funk of the late 60’s with current mainstream pop culture.

I aesthetically show this attitude that he puts forward in his songs and music videos throughout these 4 posters, using pink clouds and gold textures. The illustrative style is to show my personal artistic preference of silhouettes and geometric imagery. Each poster features the airplane illustration and has a different take on perspective in relation to the airplane. The three city posters feature imagery that is related to the city’s culture which promotes an overall narrative of Bruno Mars bringing his music wherever he goes.