OBJECTIVE

Collaborate in a team of four to create a commercial business and brand system for that business. 

WHAT IS COR?

COR is a Sacramento based hotel built from the newly renovated preexisting assets of the Clarion Mansion Inn. With the purpose of being a mid-century modern themed boutique hotel, COR strives to bring guests together of different backgrounds putting forward an environment that is eco-friendly, technology integrated, and art-centered. 

PROCESS

To further communicate the notion of being eco-friendly, technology integrated, and art-centered, we came up with a logo that was inspired by mid-century modern artwork and architecture. The geometric nature of the mark ties in with the actual blueprint layout of the location creating the COR letters. This style also gives it a sense of modernism with the use of straight lines and squares that provide subtle nuances to the type of green technology being developed today such as solar panels.

The name COR was chosen as it has a duel meaning for the hotel. COR is read as “core,” which is a reference to Sacramento’s place as the state’s capital and the core of California. COR’s second meaning is related to its Latin translation – heart. Our goal in creating COR is to provide our guests with an experience that encapsulates the spirit of Sacramento culture, making COR the heart of downtown Sacramento.