Success / Impact
Multi-Channel Brand System
Expanded the refreshed identity across Harris’ website, collateral, presentations, and company communications.
Long-Term Brand Adoption
Created graphic elements, illustrations, and standards that became part of Harris’ ongoing visual identity.
~50% Employee Reach
Developed a searchable digital brand guide that reached approximately half of Harris employees within its first year.
Overview
In 2018, I helped refresh Harris & Associates’ established visual identity while preserving recognizable elements of the brand. Working with the firm’s existing logo, typography, and core palette, I refined select colors and developed new graphic elements and technical illustrations inspired by the negative space within the Harris logo. I documented the system in a comprehensive Brand Visual Style Guide and helped implement it through design, art direction, and creative guidance.
As the brand evolved, I transformed the static style guide into a responsive, searchable intranet resource, making brand standards easier for employees to find and apply consistently.
